Terms of service

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“Customer,” “you,” or “your”) and Lifekind, Inc., doing business as Naturally Safer (“Naturally Safer,” “we,” “us,” or “our”). By accessing, browsing, or using our website located at https://www.naturallysafer.com (the “Site”), or by purchasing products or services from us (collectively, the “Services”), you acknowledge that you have read, understood, and agree to be legally bound by these Terms. If you do not agree to these Terms, you must not access the Site or purchase our products or services.

Definitions

• “Customer” means the individual or entity accessing the Site, using the Services, or purchasing Products.
• “Services” includes the Site and all related information, content, features, tools, products, and services we provide.
• “Site” refers to the website operated by Naturally Safer, currently located at https://www.naturallysafer.com.
• “Order” means a request submitted by a Customer through the Site to purchase Products.
• “Products” means the goods offered for sale by Naturally Safer through the Site.
• “Authorized Reseller” means a third-party retailer expressly authorized by us in writing to sell our Products.
• “Chargeback” means a demand by a credit card provider or payment processor for a merchant to reverse a monetary transaction.
• “Authorized Agent” means a natural person or business entity you have authorized to act on your behalf.

Eligibility and Geographic Scope

1.1. You must be at least eighteen (18) years of age and have the legal capacity to enter into a binding contract to use the Services or purchase Products.

1.2. By using the Site, you represent and warrant that all information you provide is accurate, current, and complete. You agree to use our Site and Services only for lawful purposes.

1.3. Geographic Scope. Our Site and Products are intended for sale and use only within the United States. We make no representation or warranty that the Site or Products comply with laws or regulations outside the United States. Access to or use of our Site or Products from outside the United States is at your own risk, and you are solely responsible for compliance with all applicable local laws.

Product Information, Availability, and Pricing

2.1. We strive to ensure that all information on the Site, including product descriptions, images, and specifications, is accurate and complete. However, we do not warrant or guarantee the accuracy, completeness, or reliability of any information on the Site. Colors, dimensions, and other details may vary from their depiction on your screen.

2.2. All Products are subject to availability. We reserve the right to discontinue, modify, or change the specifications or prices of any Product at any time without prior notice. The inclusion of any Products on the Site at a particular time does not imply or warrant that these Products will be available at any time.

2.3. All prices are listed in U.S. Dollars. Prices do not include applicable taxes, shipping, or handling charges, which will be calculated and added to your total at the time of checkout. You are responsible for paying all such charges.

Orders, Payment, and Authorization

3.1. Order Confirmation. Your submission of an Order through the Site constitutes an offer to purchase the selected Products in accordance with these Terms. An Order is not binding on us until we accept it, which we may indicate by processing your payment and shipping the Product or by sending you an explicit confirmation notice.

3.2. Payment Authorization. By providing a payment method, you represent and warrant that you are authorized to use the designated payment method and that you authorize us (or our designated third-party payment processor) to charge your payment method for the total amount of your Order, including any applicable taxes, shipping fees, and handling charges.

3.3. Right to Refuse or Cancel Orders. We reserve the right to refuse, limit, or cancel any Order for any lawful reason at our sole discretion. Such reasons may include, but are not limited to: (a) suspected fraud, unauthorized activity, or violation of applicable law; (b) patterns of abusive or harassing behavior toward our staff or systems; (c) significant pricing or other data entry errors; (d) product unavailability; or (e) violation of these Terms. This right is exercised in full compliance with all applicable federal and state anti-discrimination laws.

Refunds, Returns, and Shipping

4.1. Refund and Return Policy. All purchases of Products from the Site are subject to our Return & Refund Policy (the “Return Policy”), which is located at /policies/refund-policy and incorporated by reference into these Terms. By purchasing a Product, you agree to be bound by the terms of the Return Policy. We do not accept returns or provide refunds except as explicitly stated in the Return Policy or as required by applicable law.

4.2. Shipping Policy. Shipping terms, including available shipping options, estimated delivery timeframes, risk of loss, and related charges, are described in our Shipping Policy, which is located at /policies/shipping-policy and incorporated by reference into these Terms. By placing an Order, you agree to the terms of the Shipping Policy.

Chargebacks, Abandoned Property, and Remedies

5.1. Good-Faith Resolution. Except in cases of suspected or confirmed fraud as defined by applicable card network rules or law, you agree not to initiate a Chargeback without first attempting in good faith to resolve the matter directly with us by contacting our customer service at service@naturallysafer.com. You agree that a Chargeback may not be used to bypass or circumvent our published Return Policy.

5.2. Chargeback Resolved in Our Favor. If you initiate a Chargeback in violation of these Terms and the dispute is resolved in our favor, you agree to reimburse us for any associated costs we incur, including but not limited to chargeback fees and reasonable attorneys’ fees. If we retain possession of the Product related to the Chargeback, it will be made available for pickup for ten (10) calendar days beginning on the date we notify you of the resolution and have received final settlement of funds. a. Extension Requests. If you contact us in writing before the 10-day period expires, we may, at our sole discretion, grant a one-time extension of up to seven (7) additional calendar days for you to retrieve the Product. b. Abandonment. If you do not collect the Product within the original or extended period (if granted), the Product will be deemed abandoned. We may, at our sole discretion, restock, disassemble, donate, or dispose of the Product without further notice and without any obligation to issue a refund or provide further accommodation. No refund will be issued once a Chargeback is resolved in our favor and the Product is deemed abandoned pursuant to this section.

5.3. Chargeback Resolved in Your Favor. If a Chargeback is resolved in your favor and you retain possession of the Product, you must return it to us within ten (10) calendar days of the resolution at your own expense. Failure to return the Product entitles us to recover it at your expense.

5.4. Abandoned Property. If you do not provide updated shipping instructions upon request, refuse delivery for reasons other than visible damage documented at the time of delivery or receipt of incorrect items, or otherwise fail to respond to our communications regarding shipment or pickup, the Product will be deemed abandoned. Once a Product is deemed abandoned, we may, at our sole discretion and without further notice, restock, donate, or dispose of it. You acknowledge and agree that we are under no obligation to issue a refund or provide any further accommodation for abandoned Products. This abandonment policy applies regardless of payment status and supplements, but does not limit, any other rights and remedies set forth in these Terms.

5.5. Reservation of Rights. Nothing in this section is intended to waive or limit your rights—or our remedies—under applicable law or card network rules.

User Conduct and Prohibited Uses

6.1. You agree to use the Site and our Services only for lawful purposes and in a manner that does not infringe the rights of, restrict, or inhibit anyone else’s use and enjoyment of the Site. Prohibited behavior includes, but is not limited to: a. Violating any applicable local, state, federal, or international laws, rules, or regulations. b. Engaging in fraud, misrepresentation, or any abusive, harassing, or threatening behavior toward our staff, systems, or other customers. c. Using automated tools, scraping technologies, bots, or other similar methods to access, collect data from, or otherwise interact with our Site without our express written permission. d. Uploading or transmitting malicious code, viruses, or any other technologically harmful material. e. Publicly disparaging Naturally Safer, its employees, or its Products in a manner that is knowingly false or defamatory. Nothing in this policy is intended to limit your right to share truthful opinions or experiences as permitted by law.

6.2. We reserve the right to suspend or terminate your access to the Site and our Services for any violation of these Terms.

Mobile Messaging and Communications

7.1. By providing your mobile phone number and opting in to our mobile messaging program, you expressly consent to receive recurring promotional and transactional SMS/text messages from Naturally Safer. Message frequency may vary.

7.2. Your consent to receive messages is not a condition of any purchase. Message and data rates may apply. You may opt out at any time by replying “STOP” to any message you receive from us. For help, reply “HELP” to any such message or email us at service@naturallysafer.com.

7.3. You acknowledge that mobile carriers are not liable for delayed or undelivered messages. We reserve the right to change the shortcode or phone number we use for our messaging program or to terminate the service at any time without notice.

7.4. By participating, you certify that you are the account holder of the mobile number provided or have the account holder’s permission to receive messages at that number.

User Submissions; Reviews; License to Use

8.1. Our Site may allow you to submit reviews, comments, feedback, photos, or other user-generated content (“Submissions”). By making a Submission, you grant Naturally Safer a non-exclusive, royalty-free, worldwide, perpetual, irrevocable, and fully sublicensable license to use, reproduce, distribute, publish, display, modify, adapt, and create derivative works from your Submission in any media for any purpose.

8.2. You represent and warrant that you own or have all necessary rights, licenses, and permissions to make the Submission and that your Submission does not infringe upon the intellectual property rights, privacy rights, or any other legal rights of any third party.

8.3. You agree not to submit any content that is unlawful, defamatory, obscene, harassing, or otherwise objectionable. We reserve the right, at our sole discretion, to monitor, remove, or refuse to post any Submission at any time for any reason.

8.4. Naturally Safer is not responsible for the accuracy or reliability of any user-submitted content and disclaims any and all liability in connection with such Submissions.

Intellectual Property Rights

9.1. All content included on or comprising the Site, including but not limited to all text, graphics, logos, icons, images, product designs, audio clips, video clips, data compilations, and software (collectively, “Content”), is the exclusive property of Lifekind, Inc. or its content suppliers and is protected by U.S. and international copyright, trademark, and other intellectual property laws.

9.2. The NATURALLY SAFER name and logo are trademarks of Lifekind, Inc. You may not use our trademarks in connection with any product or service that is not ours, in any manner that is likely to cause confusion among customers, or in any manner that disparages or discredits us.

9.3. We grant you a limited, revocable, non-exclusive license to access and make personal, non-commercial use of the Site. This license does not include any right to resell or commercially use the Site or its Content; to collect or use any product listings, descriptions, or prices; to create any derivative works of the Site or its Content; or to use any data mining, robots, or similar data gathering and extraction tools. Any unauthorized use terminates the permission or license granted by us.

Disclaimer of Warranties

10.1. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE SITE, SERVICES, AND ALL CONTENT AND PRODUCTS ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. NATURALLY SAFER EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

10.2. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, OR THAT DEFECTS WILL BE CORRECTED. PRODUCTS ARE PROVIDED “AS IS” AND “AS AVAILABLE,” SUBJECT ONLY TO ANY NON-WAIVABLE WARRANTIES THAT APPLY UNDER APPLICABLE LAW.

10.3. No Professional Advice. Any information provided by us on the Site, including in product descriptions, blog posts, FAQs, or customer service communications, is for general informational purposes only. It is not intended as, and shall not be understood or construed as, professional medical, legal, or other professional advice. Reliance on any information provided by us is solely at your own risk.

Limitation of Liability and Remedies Cap

11.1. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL NATURALLY SAFER, ITS PARENT (LIFEKIND, INC.), OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR USE, ARISING OUT OF OR IN CONNECTION WITH YOUR ACCESS TO OR USE OF (OR INABILITY TO USE) THE SITE, SERVICES, OR PRODUCTS, WHETHER BASED ON CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

11.2. TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT SHALL THE TOTAL AGGREGATE LIABILITY OF NATURALLY SAFER AND ITS PARENT (LIFEKIND, INC.) ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF THE SERVICES OR PRODUCTS EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT YOU PAID TO NATURALLY SAFER FOR THE SPECIFIC PRODUCT(S) GIVING RISE TO THE CLAIM IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY; OR (B) ONE HUNDRED U.S. DOLLARS ($100.00).

11.3. Because some jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, the above limitation may not apply to you.

Indemnification

12.1. You agree to indemnify, defend, and hold harmless Lifekind, Inc., its d/b/a Naturally Safer, and their respective officers, directors, employees, agents, affiliates, and subsidiaries from and against any and all claims, losses, damages, liabilities, demands, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your breach of these Terms; (b) your misuse of the Site, Services, or Products; (c) your violation of any applicable law or regulation; or (d) your violation of any rights of a third party, including any intellectual property right or privacy right.

12.2. We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you agree to cooperate with us in asserting any available defenses.

Governing Law, Dispute Resolution, Arbitration, and Opt-Out

13.1. Governing Law. These Terms and any dispute or claim arising out of or related to them, their subject matter, or their formation (in each case, including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of the State of Colorado, without giving effect to any choice or conflict of law provision or rule.

13.2. Pre-Dispute Informal Resolution. Before initiating any formal legal action or arbitration, you agree to first provide us with an opportunity to resolve your claim. You must send a written description of your claim to legal@naturallysafer.com or to our legal notice address below. We agree to negotiate with you in good faith to resolve the claim for at least thirty (30) days following our receipt of your written notice.

13.3. BINDING ARBITRATION AGREEMENT. ANY DISPUTE, CLAIM, OR CONTROVERSY ARISING OUT OF OR RELATING TO THESE TERMS, THE SITE, THE SERVICES, OR THE PURCHASE, USE, OR PERFORMANCE OF ANY PRODUCT, IF NOT RESOLVED THROUGH THE INFORMAL PROCESS DESCRIBED ABOVE, SHALL BE RESOLVED EXCLUSIVELY BY FINAL AND BINDING ARBITRATION. THE ARBITRATION SHALL BE ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION (“AAA”) IN ACCORDANCE WITH ITS CONSUMER ARBITRATION RULES. THE ARBITRATION SHALL TAKE PLACE IN DENVER, COLORADO, UNLESS THE PARTIES MUTUALLY AGREE TO ANOTHER LOCATION. JUDGMENT ON THE AWARD RENDERED BY THE ARBITRATOR(S) MAY BE ENTERED IN ANY COURT HAVING JURISDICTION THEREOF.

13.4. CLASS ACTION AND JURY TRIAL WAIVER. YOU AND NATURALLY SAFER AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. FURTHER, UNLESS BOTH YOU AND NATURALLY SAFER AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON’S CLAIMS AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A REPRESENTATIVE OR CLASS PROCEEDING. BY AGREEING TO THESE TERMS, YOU WAIVE YOUR RIGHT TO A JURY TRIAL.

13.5. Exceptions to Arbitration. Notwithstanding the foregoing, either party may bring a qualifying claim in small claims court. Further, either party may seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of a party’s copyrights, trademarks, trade secrets, patents, or other intellectual property rights.

13.6. Arbitration Opt-Out. YOU MAY ELECT TO OPT OUT OF THIS ARBITRATION AGREEMENT. TO DO SO, YOU MUST SEND A WRITTEN NOTICE OF YOUR DECISION TO OPT OUT VIA U.S. CERTIFIED MAIL OR A RECOGNIZED NATIONAL COURIER (E.G., FEDEX OR UPS) WITHIN THIRTY (30) DAYS OF FIRST AGREEING TO THESE TERMS. YOUR NOTICE MUST BE SENT TO THE FOLLOWING ADDRESS: Lifekind, Inc. ATTN: Arbitration Opt-Out, 6400 S Fiddlers Green Cir., #250 #1017, Greenwood Village, CO 80111. Your opt-out notice must include your full name, address, and a clear statement that you wish to opt out of the arbitration agreement in these Terms.

Force Majeure

14.1. We shall not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under these Terms that is caused by an event outside our reasonable control (“Force Majeure Event”). A Force Majeure Event includes any act, event, non-happening, omission, or accident beyond our reasonable control, including but not limited to natural disasters, government actions, war, terrorist acts, labor strikes or disputes, supplier or transportation failures, pandemic-related delays, or utility failures. Our performance under these Terms is deemed to be suspended for the period that the Force Majeure Event continues, and we will have an extension of time for performance for the duration of that period.

Third-Party Links, Services, and Shopify Relationship

15.1. Third-Party Links. The Site may contain links to websites and resources operated by third parties. These links are provided for your convenience only. We have no control over the content of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them. Your interactions with any third-party website are governed solely by the terms and policies of that site.

15.2. Third-Party Services and Disputes. We may make third-party services, content, or tools available through our Site. You agree that any interactions, transactions, or disputes between you and such third parties are solely between you and the applicable third party. Naturally Safer is not responsible for, and disclaims all liability related to, your dealings with third parties.

15.3. Relationship with Shopify. Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our Products and Services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. Shopify’s own terms of service and privacy policy may also apply to your use of the Site.

Modification; Notice; Updates to Terms

16.1. We reserve the right, at our sole discretion, to update, change, or replace any part of these Terms by posting updates and changes to our Site. We will indicate the date of the last revision at the top of these Terms. For material changes, we may provide additional notice, such as by posting a notice on our homepage or by sending an email to the address associated with your account.

16.2. It is your responsibility to check our Site periodically for changes. Your continued use of or access to the Site or the Services following the posting of any changes to these Terms constitutes your acceptance of those changes.

Severability; No Waiver; Entire Agreement

17.1. Entire Agreement. These Terms, together with our Privacy Policy located at /policies/privacy-policy, our Return & Refund Policy located at /policies/refund-policy, and our Shipping Policy located at /policies/shipping-policy (collectively, the “Additional Policies”), all of which are incorporated herein by reference, constitute the entire and exclusive agreement between you and Naturally Safer concerning your use of the Site and Services. This agreement supersedes all prior or contemporaneous communications, proposals, and agreements, whether electronic, oral, or written, between you and us.

17.2. Severability. If any provision of these Terms is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable, that provision will be enforced to the maximum extent permissible, and the remainder of these Terms will continue in full force and effect.

17.3. No Waiver. Our failure to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver of any provision of these Terms will be effective only if in writing and signed by an authorized representative of Naturally Safer.

17.4. Non-Waiver of Statutory Rights. NOTHING IN THESE TERMS IS INTENDED TO WAIVE OR LIMIT ANY RIGHTS OR REMEDIES THAT CANNOT BE WAIVED OR LIMITED UNDER APPLICABLE LAW, INCLUDING BUT NOT LIMITED TO RIGHTS UNDER THE COLORADO CONSUMER PROTECTION ACT OR OTHER APPLICABLE CONSUMER PROTECTION STATUTES.

Contact Information and Notices

For all questions, legal notices, or other communications regarding these Terms, please direct your correspondence to:

Lifekind, Inc. d/b/a Naturally Safer
Attn: Legal Department
6400 S Fiddlers Green Cir., #250 #1017
Greenwood Village, CO 80111
Email: legal@naturallysafer.com

Effective Date: March 23, 2026
Last Revised: March 23, 2026